With temperatures in parts of the UK topping 38°C last week, the nation’s favourite coffee shop, Costa Coffee, saw a record number of orders of its handcrafted iced coffee range.
Sales of its popular iced latte peaked at 3,750 an hour on Thursday, as the UK basked in temperatures hotter than the Bahamas. That’s more than one iced latte ordered every second! The news comes as Costa Coffee revealed that sales of its handcrafted iced lattes have risen by over 30% year on year since 2017.
In 2018, Costa Coffee saw the biggest number of iced coffee orders placed on Friday 26 July 2018, when the weather was a scorching 29°C and were prepared for last week’s heatwave to break that record.
Iced coffee continues to be a growing trend across the UK. According to Allegra, sales of iced coffee in the UK continue to hot up, with the sector expected to value £660m by 2022,* in large part due to its growing popularity with Millennials and Generation Z.
Eric Tavoukdjian, Commercial Marketing Director at Costa Coffee said: “Iced coffee has been hugely successful in the US and parts of Europe for several years now, so it’s exciting to see this trend gaining traction here in the UK.”
He adds: “There’s an assumption that iced coffee is simply hot coffee poured over ice, but in fact a lot more goes into creating the perfect, handcrafted iced coffee. From the size and shape of our ice cubes and how to combine the elements of the drink, to the 20-hour brew time of our special Cold Brew drink. Our iced coffee range is the ultimate refreshment on a hot summer’s day.”
Helping to keep its customers cool and hydrated, Costa Coffee’s iced coffee range includes popular fan favourites such as the Iced Flat White, Salted Caramel Iced Latte and the Strawberry Cold Brew Coffee.
The Limited-Edition Strawberry Cold Brew Coffee combines expertly handcrafted coffee with a sprinkle of strawberry sweetness to finish. Brewed in store for 20 hours, this Cold Brew is beautifully refreshing and smooth, but with the delicate sweetness of strawberry to finish.
With a range of delectable, limited edition Frostinos and refreshing Fruit Coolers also available for summer, Costa Coffee is the perfect place to be as the warmer temperatures continue.
Costa Coffee’s limited edition iced coffee range is available in-store at Pescod Square now and can be viewed online at costa.co.uk
* Allegra World Coffee Portal, Project Iced UK 2018